Professional Experiences

From December 2025 through March 2026, I worked as an integrated-marketing intern at Fanatics China. My responsibilities covered campaign execution, social content, livestreaming, creator coordination, monthly analysis, and the SP26 and SU26 merchandise-launch process. I supported PSG and Mitchell & Ness activities, including the Hong Kong K11 PSG opening and coordination of Blaise Matuidi's itinerary. I also contributed to a Stephen Curry birthday program that connected NBA Store fan resources across 38 cities.

On owned social channels, I planned and wrote 20 posts around Christmas, Chinese New Year, All-Star, and other campaign moments while coordinating resource exchanges with Tmall and JD. The product-launch work gave me a broader operational view: warehouse sample requests, shoot planning, model communication, key-visual confirmation, sample management, retouching, product-detail pages, and final platform listing. I took responsibility for Fanatics mini-program listings and documented the process in an SOP.

The internship showed me how integrated marketing links brand work with content, retail, e-commerce, and daily operations. Following the work through several handoffs prepared me for operational roles in sport and lifestyle brands, not only creative assignments. MSEM concepts in marketing, media, finance, venue management, and quantitative analysis provided useful lenses for evaluating the work. If repeating the internship, I would define success measures earlier and record measurable outcomes, not only outputs. That improvement would make campaign learning more specific and support stronger resource decisions.

I joined DESCENTE China as a Management Trainee in July 2026 while completing the MSEM program. The early rotation and onboarding period introduced me to how a sport and lifestyle brand connects organizational culture, product knowledge, retail execution, merchandise decisions, consumer experience, and cross-functional communication. My responsibility has been to learn the operating system quickly, complete assigned work accurately, and use each rotation to understand how one function affects the others.

The rotation changed how I approach unfamiliar work. I now observe before recommending because front-line routines and consumer questions provide context that a report cannot capture. I also organize new information into a repeatable process, drawing on the SOP and launch tracking habits I developed at Fanatics. When I work with another function, I ask a focused question and confirm the expected result before moving ahead.

The rotation directly connects to MSEM coursework in management, finance, consumer behavior, quantitative methods, and sport marketing. It has also clarified my career direction. I am most interested in roles that combine merchandise or retail insight with project coordination and decision support. To prepare for that path, I will produce concise insight memos, request feedback, and track one measurable improvement for each project. If I repeated the first stage of the rotation, I would document key terms, stakeholders, and decisions from the first day so I could connect learning across departments more quickly.

In Spring 2025, I volunteered at Tasting Notes through SPTE 560: Performing Arts Management and Leadership. The event took place at the South Carolina State Museum. I assisted with guest check-in, visitor reception, and front-of-house activity while coordinating with classmates, faculty, and event staff. My role was to help create a welcoming arrival and support the on-site team as guests moved into the event.

The assignment taught me how quickly an event plan becomes a service experience. Guests needed clear information and a visible point of contact, while the team needed to share updates and respond without disrupting the event. I practiced concise professional communication, task coordination, and situational problem-solving in a live environment. I also saw how a museum, a course, and community partners can combine staff and volunteer roles around one audience experience.

The experience connected classroom concepts with real operating decisions. I learned to confirm role boundaries, know the escalation contact, and pay attention to how check-in and reception shape the first impression of an event. If I repeated the assignment, I would review the run of show earlier, note common guest questions, and complete a short post-event review with the team. Those steps would improve preparation while preserving the flexibility required in live event work.